Nutrition for Optimal Wellness
The NOW® mission is - To provide value in products and services that
empower people to lead healthier lives. NOW Foods is an
award-winning and highly respected manufacturer of vitamins,
minerals, dietary supplements and natural foods.
NOW has spent the past 40 years developing the industry's most diverse line of dietary supplements and health food products. By following the vision of founder Elwood Richard, we have never lost sight of NOW's commitment to superior product quality at reasonable prices.
...that some companies overcharge for their products. We just don't get it. By making smart purchasing and operational decisions, along with state-of-the-art in-house manufacturing and testing, NOW is able to maintain low overhead. We are proud to pass these savings on to you.
...that quality, safety, and potency are of great concern. We couldn't agree more. After all, we use our products too. This is why we invest so heavily in quality control, science, product development, and testing. Long before they make it to the shelves, NOW products are subject to strict quality tests including, identity, potency, microbial, and organoleptic.
...that your nutritional needs are unlike anyone else's. With this as our motivation, we offer many of our most popular products in a wide variety of potencies and forms. Our CoQ10, for example, is available in softgels, Vcaps®, pure powder, liquid, and chewable lozenges. Whatever your needs may be, you can trust that NOW has a formula that's just right.